1994: Omipresence Means Radio Ads and Mall Bookstores
PULP FICTION (dir. Quentin Tarantino)
I was hesitant to write about Pulp Fiction. For one thing, what else is left to say? And any sort of even half-serious engagement with the movie necessarily means wading into a couple of other bodies of discourse that are about as appealing as lighting myself on fire.
But if part of the brief of this project is to talk about movies from a given year that have some salience into my life, well, I can’t not talk about Pulp Fiction. But I’m going to take it for granted that you know the movie and, for the most part, look at it as an artifact in the wider culture. The omnipresence and massive cultural shadow of Pulp Fiction is both the interesting thing to talk about and the reason it’s more or less mandatory to talk about it. Because here’s another one of those you-had-to-be-there cultural/historical-moment things: this fucking thing smashed through the culture like a cannonball in 1994. It was massive and omnipresent! I’m pretty sure this is the last movie I remember hearing ads for on the radio!

RC and I have been talking a lot about how some rare works of art surprise you (maybe through formal properties, maybe through subject matter, maybe other dimension that you never even considered) and lodge in your brain for a while.* That’s what Pulp Fiction, which was certainly unique formally and at least unique in intensity on the subject matter side, was like in ’94, except instead of at the personal level, it was at a good-percentage-of-the-moviegoing-public level. You can argue that Tarantino doesn’t do original things, that all of his work is pastiche, and that’s pretty true. But for the public at large—certainly for me—in 1994, Pulp Fiction represented pastiche in a form most of us hadn’t encountered anything remotely like before, and I think something like that turns into the affirmative argument you can make for most of his career over the long haul.
*For what it’s worth, I think this factor of surprise is a big part of why I’m so bonkers about Andor; it was and remains a massively pleasant surprise that something so tight, relevant, and well-executed could exist; It’s almost inconceivable that it could come in the form of a Star Wars tv show, a medium whose usual payoff is “hey, remember that guy who was onscreen in Empire Strikes Back for 90 seconds? Well, here he is again.”
Continue reading A LIFE IN FILM #21 – PULP FICTION

















